
hollychapman
Local Meta Ads Expert for Restaurants, Cafes and Retail Boutiques
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Hyper-Local Social Media Ad Specialist
Neil Patel • Freelance
Feb 2024 - Present • 2 yrs 5 mos
Created and managed localized Meta ad campaigns for independent restaurants, resulting in an average 25% increase in weekend table reservations. Implemented tight geographic map-pin targeting (1-3 miles) around retail storefronts to capture nearby residents and office workers during peak shopping hours. Formatted eye-catching vertical video ads for Instagram Reels to highlight seasonal menu items, chef specials, and boutique clothing launches. Configured trackable digital coupon and voucher download campaigns inside Meta, allowing store owners to measure exact offline customer walk-ins. Structured local awareness ads with built-in map routing, making it seamless for nearby mobile users to click and get driving directions directly to the storefront.