Hossain A

Google Ads Manager

SaaS • Full time

Oct 2024 - Mar 2026 • 1 yr 5 mos

I have hands-on experience working as a Conversion Rate Optimization (CRO) and Web Analytics Specialist with international clients, including Frooition (a leading eCommerce agency) and Boost Analytics (a SaaS platform for eBay sellers). In these roles, I was responsible for analyzing user behavior, identifying conversion bottlenecks, and optimizing landing pages to improve overall performance and ROI. My key responsibilities included: * Conducting in-depth CRO audits for landing pages and funnels * Setting up and auditing tracking systems using Google Tag Manager (GTM) and GA4 * Analyzing user behavior through tools like Microsoft Clarity and Hotjar (heatmaps, session recordings) * Identifying tracking issues such as missing UTM parameters, cross-domain tracking gaps, and inaccurate conversion tracking * Providing actionable recommendations to improve UX, engagement, and conversion rates * Collaborating with developers and marketing teams to implement tracking and CRO improvements Notable achievements: * Generated 69+ leads with approximately £1.6k ad spend in a new campaign * Improved landing page performance by identifying UX issues and optimizing user journeys * Helped reduce tracking discrepancies between Google Ads and GA4 (achieving ~80–90% accuracy) I focus on data-driven decision making, ensuring that every optimization is backed by real user insights and analytics.