
Mel Marty
AI UGC Ads and Brand Avatars for Ecommerce
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AI Creative Director
Freelancer.com • Lavoratore autonomo
Jan 2025 - Present • 1 yr 7 mos
Co-founder and AI Creative Director at HumAIn Studio. I build AI-powered video ads, brand avatars, and CGI product visuals for ecommerce and DTC brands targeting the US and Canadian market. Every project starts with creative direction — not just generation. I handle the full pipeline from brief to delivery: avatar design, character building, story arc, hook strategy, scene composition, shot direction, and final edit. What I build at HumAIn Studio: AI UGC video ads — custom avatars, proven hooks, platform-ready edits for TikTok, Instagram Reels, and Meta. Talking head ads that look human, not robotic. AI brand avatars — realistic AI models built to your brand spec. Face, outfit, voice identity, model bible, and talking head intro video included. CGI product commercials — cinematic lighting, ASMR sound design, and hyperrealistic product visuals that look like high-budget studio productions. Static image ad packs — banner packs, before and after ads, infographic ads, and ecommerce creatives built for paid social. Brands built for: Luxury skincare · Collagen supplements · Health and wellness greens · Sleep gummies · Dark luxury fragrance · Streetwear and fashion The approach: Every deliverable is directed. Story arc built before production starts. Hook tested against platform data. Avatar built to brand spec. Causality between every scene. Output that looks like it cost 10x more — because it was directed, not just generated. No photoshoots. No model fees. Delivered in 48 hours.