Sunny Pro

Shopify Liquid Developer

Apr 2025 - Present • 1 yr 5 mos

Specialized in custom Shopify theme development using Liquid, JavaScript, and CSS for clients needing functionality beyond what stock themes and app-based solutions could deliver. Solved a recurring problem for growing brands: generic themes that couldn't support custom layouts, unique product configurators, or specific UX requirements, forcing clients to either compromise on design or pay for expensive app subscriptions that slowed down their store. Built and modified Liquid templates and snippets to create custom sections, dynamic product pages, conditional logic for variant display, and reusable components that gave clients full control over their storefront without relying on third-party apps. Diagnosed and fixed bugs in existing themes, including broken cart functionality, incorrect variant pricing display, and layout issues caused by conflicting app scripts or outdated Liquid code left behind by previous developers. Refactored inefficient or bloated theme code to improve page load speed, since slow Liquid loops and unoptimized asset loading were directly hurting client conversion rates and Core Web Vitals scores. Customized theme.liquid, section and block schemas, and metafield integrations to give clients flexible, merchant-editable content areas without needing to touch code themselves after handoff. Also implemented custom filtering, search functionality, and responsive design fixes across mobile and desktop breakpoints. Results included page load speed improvements of up to 40% after code refactoring, elimination of recurring bugs that had been causing checkout drop-off, and successful delivery of custom features that replaced 2–3 paid apps per project, reducing clients' monthly operating costs. Delivered all custom development work within client timelines while maintaining full compatibility with Shopify's theme update and app ecosystem.

E-commerce Store Manager – Seasonal & Niche Shopify Launches

Nov 2023 - Present • 2 yrs 10 mos

Managed seasonal and niche Shopify store launches for clients needing to capitalize on time-sensitive shopping windows, including Halloween, Christmas, and niche apparel categories like women's fashion and graphic t-shirts. Handled the full launch cycle under compressed timelines, often five to seven days, including theme design, automated print-on-demand fulfillment setup, product catalog creation, and urgency-driven copywriting around shipping cutoffs and limited seasonal runs. Solved the core challenge clients faced entering seasonal markets late: building a professional, trustworthy storefront fast enough to still capture peak buying windows, without sacrificing design quality or fulfillment reliability. Prioritized mobile-first design throughout, since seasonal and holiday shopping traffic skewed heavily toward mobile devices, and structured collection pages to surface trending products and gift bundles immediately. Consistently launched stores ahead of client deadlines, in several cases five or more days early, giving clients extra runway to market before peak season hit. Seasonal launches generated 300–450+ orders within the first two to three weeks live, maintained conversion rates between 3.8% and 4.1% during peak traffic periods, and saw mobile orders account for roughly 68–71% of total sales. Automated fulfillment setups ensured zero missed shipping deadlines during each season's highest-volume weeks, a critical outcome given the reputational risk of late holiday deliveries.

Shopify Conversion Rate Optimization (CRO) Specialist

Sep 2023 - Present • 3 yrs

Worked with established Shopify store owners struggling with underperforming sales despite steady or growing traffic, diagnosing and fixing the gap between visitor volume and actual conversions. Conducted full-store audits covering product page structure, checkout flow, page load speed, and mobile responsiveness, identifying specific friction points causing visitors to abandon before purchase. Redesigned product pages to lead with high-quality mockups, benefit-driven copy addressing real buyer objections, and strategically placed trust signals like reviews and secure-payment badges. Rewrote product descriptions using language pulled directly from buyer search behavior rather than generic marketing copy, and restructured homepage and collection layouts to guide visitors toward best-selling products instead of leaving them to browse aimlessly. Addressed technical issues in parallel, fixing mobile display bugs and slow load times that were quietly suppressing conversions before any copy or design changes were made. Results across client projects included conversion rate increases from roughly 1.5% to 3.5–4%, page load time reductions of up to 40%, and revenue growth of 30–50% within the first month or two post-optimizations, all without increased ad spend. Also reduced customer support inquiries related to sizing, shipping, and product confusion by improving page clarity upfront.