Ashish L.

Lead Product Designer

Groomit • Full time

Jan 2024 - Present • 2 yrs 7 mos

Lead end-to-end product design for key customer and internal workflows in a fully remote, cross-functional team. Own problem definition, user flows, information architecture, and major interface decisions for features used after launch. Work closely with engineers to define interactions, micro-interactions, motion, and system behaviour so designs are built correctly in production. Simplify complex areas of the product by making clear design decisions, balancing trade-offs, and focusing on usability that lasts beyond launch instead of short-term visuals. Improve live features based on real usage, edge cases, and user behaviour to make the product more stable, clear, and easier to use as it grows.

UI/UX Designer

Teal Systems • Full time

Feb 2021 - Apr 2022 • 1 yr 2 mos

Designed product flows and interfaces for the DOKRS platform, simplifying complex documentation and data-heavy workflows into clearer, more usable experiences. Improved information architecture and content hierarchy across key features, making multi-step workflows easier to understand and navigate. Worked closely with developers to translate design decisions into consistent, production-ready interfaces across product and supporting experiences.

Intern & Junior UI/UX Designer

Ciphernutz IT Services • Full time

Jan 2019 - Jun 2020 • 1 yr 5 mos

Started as an intern and moved into a junior design role, working on UX research, wireframes, UI design, and prototypes across client projects. Worked closely with developers to turn designs into real interfaces, learning about usability, interaction behaviour, and technical limits. Contributed to mobile and web projects in different industries, building a strong base in product structure and user-centred design.