
Ibnul
Boost Leads and Sales with Proven Google Ads Expertise
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Esperienza lavorativa
Media Buyer
Simpli.fi • Lavoratore autonomo
Jan 2022 - Present • 4 yrs 4 mos
1. Led the setup and optimization of 2,500+ programmatic ad campaigns across Display, Video, and CTV formats, tailored for U.S.-based client goals and audiences. 2. Conducted strategic meetings with clients to identify key messages, ad formats, and value propositions tailored to target audiences. 3. Translated client objectives into actionable campaign strategies across Simpli.fi DSP, Google Ads. 4. Optimized campaigns through data-driven adjustments, improving ROI and meeting performance KPIs. 5. Performed pre-launch QA checks on campaign setups (audience, keyword research, geo-targeting, budgets, creatives, pixels/tags) to ensure accuracy. 6. Conducted post-launch audits to identify delivery issues and implemented corrective actions for improved performance. 7. Ensured brand safety and compliance with client guidelines, ad policies, and privacy regulations. 8. Developed and maintained QA checklists and SOPs, reducing recurring errors and standardizing workflows.