Michael C

Youtube

ICC Media • Lavoratore autonomo

Jan 2024 - Present • 2 yrs 5 mos

I’ve been creating YouTube content for over two years, and everything I’ve learned has been self-taught and built from the ground up. Across my channels, my content has generated over 3 million total views between both short-form and long-form videos. Through running my own channels, I’ve developed a deep understanding of what makes a YouTube video perform. My content averages around a 4% click-through rate, 90% swipe-through rate on Shorts, and 40–50% average watch time on long-form videos. Because I’m a creator myself, I don’t just edit videos — I understand the psychology behind keeping viewers watching. This includes things like: Creating strong first 3–5 second hooks for Shorts Adding rehooks throughout a video to maintain retention Using subtle sound effects, cuts, and pacing adjustments to re-engage viewers during slower moments Structuring edits in a way that keeps the viewer constantly stimulated There are countless small details that separate an average video from one that holds attention and performs well, and that’s exactly what I focus on. If you’re looking for someone who understands both video editing and YouTube performance, I’d love to help bring your content to the next level.