Ifeoluwa O

eCommerce Marketing Specialist

Agency • Freelance

Jul 2025 - Present • 1 yr

Focused on helping eCommerce brands grow through optimized store performance, targeted traffic, and conversion-focused marketing strategies. Key Responsibilities: Optimized Shopify stores for better user experience, speed, and conversions Executed product research, offer positioning, and pricing strategies Managed product launches, promotions, and retargeting campaigns Integrated email marketing systems and automated flows for retention and upsells Improved product pages with persuasive copy and SEO optimization Results and Impact: Increased store conversion rates by up to 30 percent through UX and CRO improvements Boosted customer retention and repeat purchases through email automation Helped multiple stores achieve consistent daily sales Improved average order value through upsell and cross-sell strategies Contributed to overall business growth with measurable revenue impact

Digital Marketing Strategist

Shopify • Freelance

May 2024 - Present • 2 yrs 2 mos

I help brands drive consistent growth through strategic digital marketing, combining data driven decisions with high-converting execution across multiple channels. Key Responsibilities: Planned and executed digital marketing strategies across SEO, paid ads, and social media Managed and optimized advertising campaigns on platforms such as Google Ads and Meta Ads Conducted market research, audience targeting, and competitor analysis to improve campaign performance Developed conversion-focused funnels, landing pages, and email marketing sequences Tracked performance metrics and continuously optimized campaigns for better ROI Results and Impact: Increased client revenue by up to 50 percent through optimized marketing strategies Reduced cost per acquisition by an average of 30 percent across campaigns Successfully managed and scaled multiple campaigns across different industries Helped startups and small businesses grow their online presence and customer base Built long-term client relationships through consistent performance and measurable results

SEO and Growth Marketing Specialist

Self Employed • Freelance

Jan 2024 - Present • 2 yrs 6 mos

I help businesses increase visibility, attract qualified traffic, and convert visitors into customers through strategic SEO and growth marketing techniques. Key Responsibilities: Conducted in-depth keyword research and implemented on-page and technical SEO strategies Optimized website structure, content, and metadata for improved search engine rankings Developed content strategies aligned with user intent and search demand Monitored analytics and performance metrics to refine growth strategies Collaborated with clients to align SEO efforts with overall business goals Results and Impact: Increased organic traffic by up to 60 percent for multiple client websites Improved search engine rankings for competitive keywords across different niches Generated consistent inbound leads through SEO-driven content strategies Enhanced website authority and visibility over time Delivered sustainable long-term growth beyond paid advertising