Chaitanya K

Marketing Data Analysis

MarineMax • Full time

Feb 2021 - Present • 5 yrs 8 mos

For the past 5 and a half years, I’ve been working as a Marketing Data Analyst at Marine Tackles. In this role, I handle end-to-end analytics across sales, marketing, and inventory. I design and automate dashboards in Zoho, leveraging Zoho custom functions, workflow automation, custom modules, and Deluge to transform raw data into actionable insights. Additionally, I have a good working knowledge of Python for data analysis and advanced Excel for quick insights and automation. I’m excited about this opportunity where I can combine technical skills with business understanding to deliver meaningful insights — and I believe I'm a perfect match for this role. Currently, I’m working on the “Tuna Port Customer Acquisition Project,” where I’m leading the data analytics and started everything from scratch. I conducted an exploratory analysis of over 500 small traders in Tuna, Gujarat. Using SQL, I extracted historical campaign data to create an interactive Tableau Story dashboard, which was used for presenting insights to stakeholders. Based on these findings, I collaborated with the marketing team to design and execute targeted offline and online campaigns. To validate the strategy's effectiveness, a lift test was performed during the first two months, comparing control and targeted groups to confirm an incremental lift in sales. This data-driven approach led to a 30% increase in sales from that area within six months by successfully converting small traders into active customers.