
Imtiaz Abir
Paid Ads Specialist I Pmax Media Buyer Expert
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
Senior Media Buyer Specialist
Digital Agency • Full time
Dec 2023 - May 2026 • 2 yrs 5 mos
Managed paid media campaigns across Facebook, Instagram, and Google Ads for a portfolio of 14+ clients spanning the USA, Canada, and Bangladesh — covering e-commerce, automotive, fashion, education, and local service businesses. Key achievements in this role: → Managed $23,000+ in Meta ad spend for a single automotive client (BC Car Guys), generating hundreds of qualified leads across multiple audience segments → Delivered 3X ROAS improvement for an e-commerce client through campaign restructuring and audience optimization → Reduced cost per purchase by 40% by rebuilding ad sets and shifting budget to high-performing creatives → Scaled a Brainy Toy campaign to 6,219 messaging conversations at $0.14 per result across 1M+ reach → Generated 6,513 leads for a branding program at $0.61 per lead with a $20 daily budget → Managed ExplodeBD account with 297 campaigns, $1,551 total spend, and 4.4M+ impressions Consistently delivered clear weekly reports, ran structured A/B tests, and made data-driven decisions to improve ROAS, lower CPM, and scale results profitably.
Senior Digital Marketer
digicube • Full time
Dec 2020 - Dec 2023 • 3 yrs
Lead data-driven digital marketing strategies focused on scaling growth and maximizing ROI. Utilized Google Analytics and advanced conversion tracking to monitor user funnels, build comprehensive data reports, and turn raw insights into actionable campaign adjustments. Spearheaded conversion rate optimization (CRO) initiatives through creative diversification, landing page audits, and rigorous A/B testing to consistently improve CTR and ROAS. Managed end-to-end paid media campaigns, ensuring optimal budget allocation and sustainable scalability.