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In-ae Min
@inae_min
Korea Market Entry and Brand Launch Strategist
Corea del Sud
Coreano, Inglese
Chi sono
I am a Korea-market entry and brand launch strategist with extensive experience in creative direction and product positioning. I help global consumer brands grow in South Korea through local market insights, messaging, and execution. My background includes leading successful crowdfunding campaigns and generating millions of views through repeatable content formats.
Competenze
In-ae Min
offline •
Consulta i miei servizi
Ricerca online generica
I will create a korea market entry strategy for your brand
Esperienza lavorativa
Founder / Creative Director & Project Lead
Self Employed • Lavoratore autonomo
Jan 2025 - Present • 1 yr 9 mos
Founded and operate a creative studio delivering brand and visual communication projects for businesses and organizations. I manage projects from client briefing to final delivery — translating business needs into clear creative direction, assembling and coordinating external designers, reviewing creative work, managing revisions, and overseeing final quality. Selected work includes brand identity and logo projects, packaging and label design, brochures and editorial materials, sales pages, campaign and event creative, posters, banners, and digital content. My role focuses on client communication, project direction, creative coordination, and quality control. This hands-on production experience allows me to connect strategy with real customer-facing creative execution.
Independent Brand Strategist & Creative Director
freelance • Freelance
May 2021 - Dec 2024 • 3 yrs 7 mos
Worked independently with brands and small businesses on strategy, campaign planning, and content development. Developed the 'Human 4 Cuts' content format reaching 1.5M+ views and led premium tea brand repositioning. Managed end-to-end execution from identifying core problems to creating customer-facing assets.
Marketing & Brand Strategy Lead
Start-Up Business Consulting • Part time
Jan 2024 - Jun 2024 • 5 mos
Joined an early-stage AI startup team as the Marketing & Brand Strategy Lead, working across market research, positioning, brand strategy, content, customer validation, and go-to-market planning. The team developed an AI-powered marketing platform designed to help small businesses strengthen their marketing capabilities through AI-assisted consulting, education, and integrated generative AI tools. My responsibilities included: • Conducting market and competitor research • Defining target customers and market positioning • Developing brand messaging and marketing strategy • Planning social media channels and content • Contributing to customer validation through surveys, interviews, and FGI • Developing customer acquisition and go-to-market plans • Contributing to business plans and government startup-support applications The team was selected for Korea’s Pre-Startup Package.
