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Isabelle N
@incollective
Digital Strategy and Executive Coaching Ex Vodafone ALDI SUD PUMA
Germania
Inglese, Tedesco
Chi sono
Founder of IN! Collective. I help organizations with digital transformation, marketing strategy and customer experience, and coach senior leaders through leadership and career transitions.
15+ years in senior international leadership roles at Vodafone, ALDI SUD and PUMA, leading digital strategy, CX and organizational change across complex global structures.
Two ways to work with me: as a consultant on strategy and transformation, or as an executive coach for senior leaders navigating change. Direct and pragmatic, grounded in what works inside large organizations.
Competenze
Isabelle N
offline •
Consulta i miei servizi
Consulenza per la trasformazione digitale
I will be your senior digital transformation and cx strategy consultant
Consulenza marketing
I will be your marketing strategy and growth consultant
Esperienza lavorativa
Global Director E-Commerce Digital Consumer Experience
PUMA
Aug 2024 - Jan 2026 • 1 yr 5 mos
Leading a global team responsible for enhancing Puma’s e-commerce customer experience across web and app platforms. Oversee Strategic Leadership initiatives, including a global e-commerce IT transformation program, driving Agile Methodology adoption to improve ways of working. Manage teams across Product Development, Research & Optimization, and Design Innovation, driving improvements in sales flows, checkout optimization, and new payment methods to boost engagement and conversion.
Head Of Digital Marketing
ALDI
Nov 2021 - Jul 2023 • 1 yr 8 mos
Leading the Digital Marketing team, building strategies and managing Website, App, Newsletter Marketing, Leaflet and Whatsapp. Increasing digital Engagement, Personalization, Managing Data Usage, Digital Anayltics and building digital Marketing and Growth Strategies.
Group Head App & Web Marketing
Vodafone • Full time
Oct 2018 - Nov 2021 • 3 yrs 1 mo
Responsible for digital base management and CRM with commercial responsibility for sales across App and Web platforms. Focused on increasing customer engagement and loyalty through commercial and personalized campaigns across all digital channels while managing the strategy and roadmap.
