
Ana
Empowering Small Business With Bilingual Digital Marketing
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Founder | CEO | Data Analyst | Content Strategist | Executive Producer
IndependenThinker • Lavoratore autonomo
Feb 2025 - Present • 1 yr 6 mos
Founded a boutique bilingual digital marketing studio focused on helping small businesses grow through data-driven strategy, AI-assisted workflows, and culturally relevant storytelling. I work at the intersection of data, culture, and digital rights, translating audience insights into strategies that drive measurable growth and more inclusive engagement. Executive Leadership & Strategy ◽Define company vision, service offerings, and competitive positioning within the digital marketing and analytics landscape ◽Conduct market and audience analysis to identify behavioral patterns, cultural trends, and growth opportunities ◽Develop scalable business models, pricing strategies, and revenue frameworks aligned with long-term growth Data-Driven Marketing & Content Strategy ◽Lead end-to-end campaign strategy across TikTok, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and BlueSky. ◽Translate data into actionable insights, informing content strategy, audience targeting, and performance optimization. ◽Produce and oversee bilingual (EN/ES) content, delivering 60+ assets aligned with multicultural audiences. ◽Execute A/B testing and performance analysis to improve engagement, reach, and ROI. Operations, Systems & AI Integration ◽Design AI-assisted workflows to streamline content production, analytics, and reporting, pending final steps of implementation. ◽Build and optimize systems for client onboarding, project management, and service delivery. ◽Manage business operations, including compliance, vendor coordination, and process standardization (SOPs). Product, Platform & Digital Experience ◽Design and customize websites using Wix, integrating Google Analytics, and CRM workflows. ◽Implement digital tools and technical solutions to improve user experience, conversion, and performance tracking.