
Iqra A
Media Buyer
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Media Buyer
Marketing • Freelance
Aug 2025 - Present • 11 mos
I’ve been working as a Media Buyer for the past 3 years, mainly focusing on Meta (Facebook & Instagram) ads. During this time, I’ve worked with multiple clients across different industries, especially home services like construction, roofing, and renovation. Right now, I manage ad campaigns for several businesses, helping them generate consistent, high-quality leads. I handle everything from campaign setup to daily monitoring and optimization, always focusing on improving results and lowering cost per lead. Key Achievements: Generated consistent leads for home service businesses Reduced cost per lead through testing and optimization Managed multiple ad accounts with strong performance Helped clients scale their campaigns profitably Previously, I worked with a company as a Social Media Manager and Meta Ads Expert. In this role, I was responsible for managing social media presence, creating engaging content, and running paid ad campaigns to drive traffic, engagement, and conversions. This experience strengthened my ability to combine organic and paid strategies for better overall results.