Irfan Rao

SEO Expert & Digital Growth Specialist

Digital Agency • Full time

Aug 2019 - Nov 2024 • 5 yrs 3 mos

I am a SEO Expert with over 5+ years of experience helping businesses, startups, and brands improve their online visibility, organic traffic, and search engine rankings. I specialise in building customised, white hat SEO strategies aligned with Google’s latest algorithm updates to deliver long-term, sustainable growth. My work includes complete SEO planning and execution, from technical audits to content and backlink optimisation. I have successfully managed SEO campaigns for local businesses, eCommerce stores, SaaS companies, and content-based websites across multiple industries. Key responsibilities and achievements include: • Conducting in-depth keyword research and search intent analysis • On-page SEO optimisation (titles, meta descriptions, headings, internal linking) • Technical SEO improvements (crawl ability, indexing, site speed, mobile SEO) • High-authority, white-hat backlink building and outreach • SEO audits, competitor analysis, and recovery from ranking drops • Local SEO and Google Business Profile optimisation • Tracking performance using Google Analytics, Search Console, and SEO tools Through data-driven strategies and ethical SEO practices, I have helped clients achieve higher keyword rankings, increased domain authority, and consistent organic traffic growth while maintaining long-term ranking stability.