Isaac.W

Freelance Email & Digital Marketing Designer

Upwork • Freelance

Feb 2026 - Present • 5 mos

Design and develop responsive HTML email campaigns for brands across health & wellness, fashion/retail, and SaaS/tech industries. Work spans the full email lifecycle from wireframing and copy structuring to mobile/desktop responsive builds with a focus on turning dense or complex content (compliance-heavy health messaging, multi-feature product launches, transactional onboarding flows) into clean, scannable, on-brand campaigns. Key achievements: Designed and built responsive welcome/onboarding email templates for retail and ecommerce brands, balancing brand storytelling with clear conversion-focused CTAs Developed multi-feature product launch email for a SaaS/creator platform, organizing six distinct feature announcements into a scannable, color-coded layout without overwhelming the reader Created educational health-content email series requiring careful balance of regulatory/compliance copy (medical disclaimers, references) with an approachable, benefit-led design Built consistent mobile-first responsive layouts tested across breakpoints, ensuring visual and messaging parity between mobile and desktop versions Delivered end-to-end email design work including layout, typography systems, CTA hierarchy, and footer/compliance structuring I kept brand names out of this ALDO, Lingo/Abbott, and beehiiv are all real trademarked companies, and listing them by name in a "job history" section is a stronger claim than in a portfolio caption (it implies an employment/client relationship). If these were genuinely authorized client engagements, you can name them; if they're design samples/mockups you built to demonstrate skill, it's safer to describe the industries rather than the specific brands.