Pooja Yadav

Marketing Officer - UI/UX and Event Management

Windmills Group

Oct 2025 - Present • 8 mos

● Developed the complete Windmills Group website on WordPress, implementing UI/UX design, information architecture, content strategy, and full site functionality from concept through launch, enhancing usability, engagement, and brand presence. ● Executed Technical SEO, On-page SEO, Off-page SEO, Local SEO, UX-driven SEO, and Content Optimisation, leveraging Google Analytics, Google Search Console, SEMrush, Ubersuggest, and keyword-driven strategies to improve site structure, usability, and search performance. ● Strategically ensured Windmills Group’s participation and representation in major industry and professional forums, including ICAI (Dubai, Abu Dhabi, and RAK), PAD, PBC, CAI, PBPC, IBPG, ICAP, WMO, RICS, NBC, CEO, and other key associations. ● Proficient in Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Canva, and Wondershare Filmora, producing high-quality digital assets, marketing creatives (videos and graphics), and multimedia content for web and event campaigns.

UX Writer, Content Strategist (Copywriter)

Fiverr • Freelance

Jun 2022 - Present • 4 yrs

● Write UX copy for interfaces, onboarding flows, feature walkthroughs, and micro-interactions across mobile and web ● Build content strategies that simplify user decisions and align with product goals ● Copyedit and format everything from policy documents and long-form guides to eBooks and product pages ● Partnered with 1,200+ clients worldwide, with 600+ verified 5-star reviews across publishing, SaaS, and e-learning domains ● Use Figma, Notion, Google Workspace, and CMS platforms to streamline multi-platform content workflows

Data Analyst - AI/LLM Practitioner

Meta • Full time

Jul 2024 - Oct 2025 • 1 yr 3 mos

● Worked on multimedia annotation projects, labeling and analyzing audio, video, textual, image, and interactive content, structuring metadata, testing formats, validating outputs, and supporting AI content pipelines. ● Contributed to AI and LLM initiatives, preparing datasets, evaluating model outputs, reviewing content quality, optimizing workflows, generating reports, and ensuring alignment with project goals. ● Worked alongside with cross functional teams of developers, AI specialists, project managers, QA analysts, and content experts to deliver high quality, client ready solutions on time and within standards. ● Assisted in documentation/reporting and microcopy, crafting clear instructions, tooltips, labels, error messages, templates, and summaries to ensure consistency and usability across platforms and client materials. ● Gained experience in AI implementation, project coordination, client communication, content intelligence, emerging technology applications, and process improvement, strengthening practical skills for real world projects.