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Freelance Marketer
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Assistant Key Account Manager
General Mills • Full time
Apr 2021 - Dec 2023 • 2 yrs 8 mos
- Developing sales plans & promotion activities for assigned key accounts within tight budget - Preparing and monitoring yearly budget plan - Keeping good relationship with assigned key customers to formulate strategy for growing business (i.e. NPD listing, price increase, packaging revamp) and trading terms renewal - Initiating different promotion mechanics, in-store demonstration & other display materials in trades to maximize brand exposure to win the market