Iyebiye O

Brand Strategy Consultant

BeyondPlay KidzTown and Sensory Cove • Part time

Nov 2024 - Dec 2025 • 1 yr 1 mo

I led the brand strategy and full brand launch for BeyondPlay from concept to execution, defining the positioning, messaging, and tone of voice for a new space in inclusive play. I built and led a cross-functional creative team across web, design, motion, and content, and developed a video-first social media strategy to drive awareness and engagement. I also wrote the website and brand copy and created a clear communications strategy to ensure consistency across all touchpoints. Through targeted digital marketing, I drove strong pre-launch traction, with 90% of attendees coming from my efforts, and helped position the brand for long-term growth, with strong early momentum in the Barrie market.

Marketing Associate

Kryptr • Part time

Nov 2023 - Nov 2024 • 1 yr

Spearheaded a rebrand and content strategy that increased buy-in for Kryptr’s flagship product by 120%. Planned and executed digital marketing campaigns across multiple platforms, driving a 400% growth in social media following. Built and managed an engaged WhatsApp community, adding over 50 new members weekly. Created content and messaging that strengthened brand positioning and improved audience engagement. Collaborated across teams to align marketing efforts with business goals and ensure consistent brand communication.