Izaz M.

Google Ads Exective

Ads Drive Lab • Freelance

Dec 2023 - Present • 2 yrs 5 mos

I have been working with Ads Drive Lab Agency since January 2024 as a Google Ads Executive. In this role, I manage and optimize multiple client accounts across different industries, handling advertising budgets in the millions of PKR. My responsibilities include full campaign setup, advanced keyword research, ad copy creation, conversion tracking implementation, and continuous performance optimization. I focus on generating high quality leads, improving conversion rates, and maintaining a strong return on ad spend. With over 5 years of experience in Google Ads and having served 400+ businesses across 30+ countries, I bring a data-driven and results-oriented approach to every campaign. My expertise includes Google Search Ads, Display Ads, GA4, Google Tag Manager, and performance analysis to ensure measurable and scalable growth for clients.

Google Ads Expert

Fiverr • Freelance

May 2023 - Present • 3 yrs

For the last 3 years, I have been working as a Professional Google Ads Specialist here on Fiverr, helping businesses generate high-quality leads, sales, and measurable ROI through data-driven digital marketing strategies. I specialize in Google Ads campaign setup, campaign optimization, keyword research, conversion tracking, audience targeting, bid strategy optimization, and performance analysis across multiple industries and international markets. I have hands-on experience managing and optimizing Google Search Ads, Display Ads, Performance Max campaigns, and lead generation campaigns for local and international businesses. I regularly use Google Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Microsoft Clarity to build fully tracked and optimized advertising systems that help businesses scale effectively. My expertise includes complete Google Ads account management, GTM setup, GA4 event tracking, conversion tracking implementation, remarketing setup, audience analysis, and user behavior tracking through Microsoft Clarity. Using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Microsoft Clarity, I ensure every campaign is properly tracked and optimized for maximum performance and ROI. I have worked with businesses across multiple industries and helped improve conversion rates, reduce cost per lead, and maximize advertising efficiency through continuous optimization and strategic campaign management using Google Ads, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Microsoft Clarity.

Teacher & Google Ads Expert

Rahber Agency (PVT) Ltd • Part time

Dec 2022 - Jan 2024 • 1 yr 1 mo

I worked at Rahber Marketing Agency (PVT) Ltd. as a Google Ads Expert from January 2023 to May 2023, where I managed and optimized Google Ads campaigns for various clients. My responsibilities included campaign setup, keyword research, ad copy creation, audience targeting, budget management, and performance optimization. I also implemented Google Tag Manager and Google Analytics to ensure accurate conversion tracking and data-driven decision-making. During this period, I focused on improving lead quality, lowering cost per acquisition, and maximizing return on ad spend. After successfully completing my role as a Google Ads Expert, I was promoted to a part-time Google Ads Instructor from June 2023 to January 2024. In this position, I trained and mentored students in Google Ads Search, Display campaigns, Google Tag Manager, and Google Analytics. I conducted practical sessions, guided students through live campaign setups, and helped them understand performance analysis and optimization strategies. This experience strengthened my leadership, communication, and strategic planning skills while allowing me to contribute to the development of future digital marketers.