
Jade W.
Performance Marketer and Video Ad Creative Specialist
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Performance Marketer & Ad Creative Specialist
Home Guard • Part time
Jan 2026 - Present • 7 mos
Retained on an hourly contract for several months as the sole creative producer for HomeGuard’s Facebook advertising campaigns. Developed and produced a continuous range of high-converting UGC video ads and static image creatives for the brand’s indoor and outdoor pest-control products across multiple markets. Managed the complete creative process, including market and audience research, awareness-stage positioning, campaign concepts, original scripts and hooks, AI avatar creation, voiceovers, subtitles, effects, transitions, royalty-free music, and final video editing. Created and tested multiple avatars, formats, messaging angles, and product concepts designed to connect with different customer segments and improve paid-social performance.