
james
I will setup and manage multi channel paid ads for business
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Paid Ads Specialist & Campaign Manager
Meta • Lavoratore autonomo
Sep 2025 - Present • 10 mos
As a Senior Paid Ads Specialist, I design, launch, and optimize high-ROAS marketing campaigns across Google Ads and Meta (Facebook & Instagram). I manage an active monthly ad budget of over $15,000 for e-commerce, lead generation, and B2B clients, consistently driving measurable revenue growth. Key Achievements & Responsibilities: • Advanced Meta Ads Management: Scaled 12+ Shopify e-commerce brands by deploying Advantage+ shopping campaigns, custom/lookalike audiences, and strategic retargeting funnels. • High-Converting Google PPC: Built data-driven Google Search, Performance Max, and Shopping campaigns. Conducted deep keyword research and negative keyword optimization to lower Cost-Per-Click (CPC). • Conversion Tracking Architecture: Set up seamless Meta Pixels, Google Tag Manager (GTM), and Google Analytics 4 (GA4) server-side tracking to ensure accurate data attribution. • ROAS Optimization: Increased client average Return on Ad Spend (ROAS) by 35% while lowering overall Cost-Per-Acquisition (CPA) through aggressive A/B testing of ad creatives, headlines, and landing page angles. • Client Consultations: Delivered transparent weekly reporting dashboards detailing key performance metrics like impressions, clicks, conversions, and net revenue.