James Theophil
Social Media Manager Instagram Growth, UGC Content TikTok Ads
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Social Media Marketing Manager | UGC & TikTok Ads Specialist
Digital Marketing • Freelance
Mar 2026 - Present • 2 mos
Managed Instagram and TikTok marketing for e-commerce brands and service-based businesses by creating UGC-driven content strategies, high-converting ad creatives, and social media growth systems. Specialized in building content that increases engagement, drives traffic, and converts viewers into paying customers. Planned and executed TikTok Ads and Instagram Reels strategies, including scriptwriting, video content direction, hook development, trending sound research, and ad optimization for better ROAS. Developed content calendars, managed daily posting schedules, and improved brand consistency across platforms. Created UGC ad concepts that follow proven direct-response frameworks (Hook → Problem → Solution → Proof → CTA) to generate leads and sales. Supported brands with influencer outreach, product promotion strategies, and conversion-focused storytelling