
Michelle
Lets Make Your Workday Way Easier
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Portfolio
Esperienza lavorativa
Funnel & Landing Page Optimization – E-commerce Store
BeautyU • Part time
May 2025 - Jun 2025 • 1 mo
Optimized landing pages and funnel structure for an e-commerce beauty brand selling skincare products. Responsibilities included: • Designing product-focused landing pages • Improving checkout flow and user experience • Creating promotional funnel pages for offers • Adding email capture for customer retention • Optimizing mobile performance and speed • Enhancing product presentation and trust elements Result: Increased engagement and improved conversion-focused shopping experience.
Squarespace Website Redesign – Personal Brand
Fitness Hacks For Life • Freelance
Apr 2024 - Apr 2024 • 0 mos
Redesigned a Squarespace website for a fitness coach to improve branding and client acquisition. Responsibilities included: • Complete redesign of Squarespace website • Improved homepage structure and visual branding • Added service packages and booking sections • Integrated contact forms and lead capture system • Optimized mobile experience for fitness audience • Strengthened call-to-action placement for sign-ups Result: Improved user experience and stronger client inquiry flow.
Website & Funnel Designer – PureLeaf Organics (Skincare & Wellness Brand)
Cream By Eighty • Freelance
Nov 2023 - Dec 2023 • 1 mo
Website & Funnel Designer – PureLeaf Organics (Skincare & Wellness Brand) I worked as a Website and Funnel Designer for PureLeaf Organics, a skincare and wellness company focused on natural creams and organic beauty products. I was responsible for building digital funnels that convert visitors into customers. My responsibilities included: • Designing a clean, modern e-commerce landing page • Structuring product funnels for skincare items • Creating persuasive content layouts for product benefits • Integrating lead capture and email subscription systems • Improving checkout flow and user experience • Optimizing pages for mobile and fast performance • Supporting campaign landing pages for promotions I helped increase product awareness, improve conversions, and strengthen customer retention.