Jasmyne O

Founder & Writer, Approved Copy

Substack • Lavoratore autonomo

Jun 2026 - Present • 1 mo

Approved Copy is a Substack newsletter on the craft of healthcare copywriting, including what makes patient-facing content work, how to write for physician review, and how to balance clinical accuracy with a voice patients actually trust. Published weekly. Written for practice owners, healthcare marketing directors, and fellow writers navigating one of the most demanding content niches in the industry. → approvedcopy.substack.com

Copywriter 2

Agency • Full time

Jun 2022 - Present • 4 yrs 1 mo

I currently work full-time at a healthcare marketing agency serving various verticals, including but not limited to: dental, medical, chiropractic, aesthetic, and mental health practices nationwide. As part of the content team, I write across the full patient and practice-owner journey, from the first Google search to the decision to book. Here's a general breakdown of my day-to-day: Patient-facing copy • Procedure pages, service descriptions, and location copy across dental, medical, aesthetic, and veterinary verticals • All content written to meet licensed physician approval standards, meaning they are clinically accurate, legally defensible, but still readable by patients with no medical background • High-volume production across a large portfolio of client accounts and specialties Marketing and product content • SEO blogs, marketing blogs, and product content positioning Doctor Genius's platform and services to practice owners • B2B email campaigns for direct clients — written to educate, nurture, and convert decision-makers at the practice level Social media • Create written and visual content for the Doctor Genius social channels, including product highlights, client testimonials, and educational resources for practice owners and operators

Digital Marketing Specialist and Copywriter

Fiverr • Freelance

Mar 2021 - Present • 5 yrs 4 mos

Note that I took a break to shift focus and had to start a new account on Fiverr. However, before that, I did the following for clients primarily in the e-commerce and social media/influencer space: Wrote clean, well-polished copy that contributed to a company's website, social media platforms, and other marketing channels. (Content for both B2B and B2C). Managed full-cycle marketing and advertising strategies, resource allocation, and production schedule adjustment. Determined optimal targets, competitor offerings, and tactics by studying and analyzing demographic data. Helped increase brand awareness and build engagement on social media platforms to encourage engagement and conversions. Developed promotional social media campaigns to engage users and build followers Directed and conducted regular analyses of social media operations. Use analytics to track social media engagement. Customized brand message to reach and capture the target audience's interest and drive engagement. Written newsletters including all company updates Design and implement direct email marketing campaigns Identified the target audience and grew email lists Create and manage paid marketing campaigns on Facebook, Google, and Pinterest. Defined campaign budgets, aligned campaign goals, and ensured adherence to search optimization principles. Develop content for marketing campaigns with a specific focus on digital channels and assets, including landing pages, social, web content, product copy, blog posts, social media ads, etc. Regularly optimize content using SEO tactics.