Ulises Morales

Lead Color Separation Specialist (Licensed Apparel)

Freelancing Career • Part time

Feb 2022 - Present • 4 yrs 3 mos

MAD ENGINE GLOBAL | LEAD COLOR SEPARATION SPECIALIST Working with Mad Engine, the world's leading licensed apparel provider, I specialize in high-end color separations for Tier-1 brands including Disney, Marvel, Netflix, and Pixar. My technical files are the global production standard for merchandise sold at Walmart, JCPenney, Target, and Hot Topic. Key Expertise: Licensed Artwork: 100% color fidelity for iconic characters. Retail Standards: Engineered for high-speed automatic presses (MHM, ROQ, Gauntlet). Technical Precision: Advanced Simulated Process, Underbase optimization, and Dot Gain control for photographic prints on black garments. Efficiency: Designing for "zero-error" mass production to ensure consistency across worldwide factories.

External Color Separation Consultant

Print • Part time

Feb 2019 - Present • 7 yrs 3 mos

TECHNICAL CONSULTANT FOR HD PRINT DESIGN & FERNANDO'S SCREEN PRINTING I serve as a specialized technical partner for high-output print shops, ensuring complex designs are perfectly translated into production-ready screens. My focus is on high-end Simulated Process and technical troubleshooting for automatic press environments. Key Contributions: Production Calibration: I adapt separations to specific shop parameters, including mesh counts, squeegee durometers, and specific ink series (Wilflex, Rutland, etc.). Simulated Process Mastery: Specialized in high-detail photographic reproductions on dark garments, maintaining tonal range and preventing "muddy" prints. Efficiency & Cost Reduction: My separations are engineered to use the minimum number of screens possible without sacrificing quality, reducing setup times and ink consumption. Press-Ready Precision: Each file includes precise registration marks, underbase choking, and halftone frequency (LPI) settings tailored for 100% production success. Working directly with master printers at HD Print Design and Fernando's has given me a deep understanding of the physical variables of screen printing that most digital designers overlook.

Creative Director & Senior Illustrator

Freelancing Career • Freelance

Jun 2016 - Present • 9 yrs 11 mos

FOUNDER & LEAD ARTIST AT JOSULI.COM I provide high-end illustration and design solutions for the apparel industry, focusing on dynamic layouts for racing, construction, and lifestyle brands. My work combines hand-drawn techniques with digital precision, delivering artwork that is not only visually striking but also engineered for perfect screen printing execution. I manage the full creative process from conceptual sketching to final production-ready files for clients across the US and Mexico.