Jenna Akeroyd

presentation designer

LinkedIn • Freelance

Jan 2025 - Jan 2025 • 0 mos

I worked with a growing company that needed to improve the way it communicated its strategy, performance, services, and sales opportunities to executives, clients, and business partners. Their existing presentations contained useful information but were often text-heavy, visually inconsistent, and difficult for audiences to follow. Important insights were buried in lengthy content, reducing the impact of executive meetings, sales discussions, and professional events. My role was to transform this information into clear, professional, and engaging presentations tailored to different audiences and business objectives. I designed Executive Board Decks, Speaker Decks, Sales Enablement Decks, Corporate Presentations, Business Proposals, and Executive Reports with a strong focus on storytelling, structure, and visual communication. I began by reviewing the client's content and identifying the most important messages. I reorganized the information into logical sections and developed a presentation flow that guided the audience naturally from the problem and opportunity to the solution, results, strategy, and next steps. I then introduced modern layouts, professional typography, visual hierarchy, custom icons, charts, graphs, timelines, diagrams, infographics, and high quality imagery. For executive presentations, I focused on making strategic information concise and decision focused. For sales enablement decks, I highlighted the company's value proposition, products, services, benefits, competitive advantages, and customer outcomes. For speaker presentations, I created visually engaging slides that supported the speaker's message without overwhelming the audience with excessive text. I also ensured that all presentations were fully editable, professionally branded, and easy to update for future meetings and business opportunities.