Jennifer I

Senior 3D Artist

Cleec Design Studios • Full time

Jun 2022 - Present • 3 yrs 11 mos

As a Senior 3D Artist, I led the end-to-end production of photorealistic 3D assets and high-impact animations for global e-commerce brands and premium real estate developers. My work centered on transforming complex engineering data into visually compelling marketing stories. Key Achievements and Responsibilities: 1. Advanced Product Visualization: Spearheaded the 3D pipeline for high-performance mechanical products, including carbon-fiber bicycles and multi-layered mattress systems. I ensured 100% anatomical and mechanical accuracy by using advanced hard-surface modeling and soft-body physics simulations. 2. Technical Explainer Animations: Developed a signature "Exploded View" and "X-Ray" animation style. By visualizing internal components, such as the coil-tension in mattresses or the gear-shifting mechanics in bikes. I helped clients increase their Amazon/Shopify conversion rates by an average of 25%. 3. Photorealistic Lighting and Rendering: Mastered PBR (Physically Based Rendering) workflows using Blender (Cycles) and Redshift. I specialized in the "Lekki Standard" of visualization, creating realistic material shades for fabrics, metals, and cooling gels that thrive under 4K cinematic lighting. 4. Pipeline & Render Optimization: Developed custom optimization protocols (texture baking, proxy geometry, and light-linking) that reduced studio render times by 30%. This allowed for faster client iterations while maintaining the high-fidelity output required for social media ads and TV commercials. 5. Cross-Functional Leadership: Collaborated directly with Creative Directors and Marketing Teams to align 3D assets with brand guidelines. I managed the transition from 2D sketches to 3D reality, ensuring a cohesive visual identity across all digital platforms.