Jessica San

Brand Designer and Marketing Graphics Specialist

Rollock Family Farms • Freelance

May 2026 - Present • 4 mos

As Brand Designer & Marketing Graphics Specialist at Rollock Family Farms, I led the development of visual branding solutions that strengthened the company's agricultural presence and improved customer recognition across retail, wholesale, and online markets. My responsibilities included designing professional logos, complete brand identity systems, roll-up banners, YouTube banners, product marketing graphics, promotional materials, packaging concepts, trade show displays, and seasonal advertising campaigns. I collaborated with farm management and marketing teams to create branding assets that reflected the company's values of quality, sustainability, and community engagement. Every project focused on building a consistent visual identity that resonated with distributors, retailers, local customers, and commercial partners while maintaining a professional appearance across all marketing channels. My work also involved producing event signage, exhibition materials, digital advertisements, social media graphics, brochures, and branded merchandise that supported product launches and agricultural events. I developed detailed brand standards covering logo applications, typography, color systems, imagery, and marketing templates to ensure consistency throughout the organization. Using modern design techniques and strategic branding principles, I delivered creative solutions that enhanced brand awareness, improved customer engagement, and reinforced the company's competitive position within the agricultural industry. My commitment to excellence, attention to detail, and understanding of visual communication consistently resulted in impactful branding that supported long-term business growth.

Lead Logo and Brand Identity Designer

Logos Academy • Freelance

Mar 2026 - Present • 6 mos

As the Lead Logo & Brand Identity Designer at Logos Academy, I was responsible for designing impactful visual identities that strengthened the institution's reputation and enhanced communication with students, parents, faculty members, and educational partners. My work included creating custom logo designs, complete brand identity kits, promotional banners, YouTube channel branding, event graphics, presentation materials, admission campaign assets, and educational marketing collateral. Working alongside leadership teams, I developed consistent branding strategies that improved recognition across digital and print platforms. Every branding project was driven by research into audience behavior, educational trends, and institutional goals, allowing me to create modern, timeless, and meaningful visual identities that reflected professionalism and credibility. I designed marketing materials for seminars, workshops, graduation ceremonies, online learning platforms, recruitment campaigns, and community outreach programs. I also established detailed brand guidelines to ensure consistency across websites, social media, brochures, uniforms, signage, and printed publications. By combining creativity with strategic branding principles, I helped the institution communicate its mission more effectively while increasing engagement across multiple communication channels. My ability to deliver high-quality branding solutions under tight deadlines contributed to stronger brand awareness and long-term visual consistency.

Senior Brand Identity and Visual Communication Designer

CANNA BUSINESS RESOURCES • Freelance

Feb 2026 - Present • 7 mos

As a Senior Brand Identity & Visual Communication Designer at CANNA BUSINESS RESOURCES, I specialized in developing strategic branding solutions for cannabis businesses, CBD companies, wellness startups, and regulated eCommerce brands. My role involved creating memorable logo designs, complete brand identity systems, YouTube channel branding, roll-up banners, trade show displays, business stationery, social media graphics, and marketing materials that aligned with industry regulations while establishing a trustworthy brand presence. I collaborated closely with business owners, marketing teams, and product managers to transform ideas into visually compelling brand assets that increased customer engagement and strengthened market recognition. Every project began with in-depth competitor research, audience analysis, and brand positioning to ensure the final designs reflected each company's unique value proposition. Beyond visual creativity, I focused on consistency across every customer touchpoint by developing comprehensive brand guidelines covering logo usage, typography, color palettes, iconography, and marketing collateral. I also optimized visual content for websites, packaging, presentations, and digital advertising, helping businesses maintain a cohesive and professional identity across multiple platforms. Through a combination of strategic thinking, creative problem solving, and modern design trends, I successfully delivered branding solutions that improved brand visibility, customer trust, and business growth. My commitment to quality, timely delivery, and client satisfaction helped establish long-term partnerships while supporting startups and established cannabis businesses in building recognizable, scalable brands.