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Jonathan F
@joc1984
Tracking Engineer, MarTech, Analytics, GDPR
Portogallo
Spagnolo, Inglese, Portoghese
Chi sono
I transform data into strategic insights. As a Digital Analytics Manager with four years of experience, I specialize in AI-driven analytics and privacy-focused data collection. My expertise includes developing advanced tracking mechanisms and server-side measurement, enabling businesses to make informed decisions. I have successfully worked with various clients to create actionable solutions that enhance performance and drive growth. If you're looking for someone who can navigate the complexities of digital analytics and provide clarity through data, feel free to contact me.
Competenze
Jonathan F
offline •
Tempo di risposta medio: 6 ore
Consulta i miei servizi
Tracciamento e Rapporti
I will setup and fix your tracking
Esperienza lavorativa
Digital Analytics Manager
Euro Weekly News Media • Full time
Mar 2024 - Apr 2026 • 2 yrs 1 mo
As a Digital Analytics Manager at Euroconsumers | Deco Proteste, I was responsible for managing, operating and scaling the digital analytics ecosystem across the web, app and cloud environments. In addition, I led a taskforce of digital experts by providing strategic guidance while acting as a bridge between Business/Product, Marketing and Engineering teams, translating their needs into actionable solutions. The role combined hands-on execution with strategic ownership, being responsible for delivering a robust, compliant and future-proof tracking schema throughout EC's digital channels, including: - Governance over the Google Stack, including both Marketing and Cloud Platforms. - Management, setup and integration of Analytics and Advertising platforms such as Google Analytics, Google Ads, Meta Ads, Firebase, Search Console and BigQuery. - Technical implementation of tags, pixels and server-side architecture in Google Tag Manager with strong focus on Performance and GDPR compliance. - Advanced, automated and user-friendly reporting in Data Studio (Looker) integrating multiple data sources. - Redaction of technical documentation for scalation across multidisciplinary teams.
Paid Media & Analytics Manager
Porsche • Full time
Jan 2023 - Mar 2024 • 1 yr 2 mos
As a Paid Media & Analytics Manager at SIVA | PHS, I was responsible for managing, end-to-end, the digital campaigns of the VAG brands in Portugal: from the elaboration of briefings to the validation of the media plans, performance analysis and reporting. In addition, I was responsible for the governance of the web analytics stack at the local level, including: - Management, setup and integration of Analytics and Advertising platforms such as Google Analytics, Google Ads and Meta Ads. - Basic implementation of marketing pixels in Google Tag Manager - including Consent Mode V2. - User-friendly and automated reporting in Looker Studio, integrating multiple data sources. Platforms: Google Analytics, Google Tag Manager, Power BI, Looker Studio, Google Ads, Facebook Ads.
