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reverse engineering your creative platform
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Esperienza lavorativa
CRM - Product Marketing
Disney UK
Feb 2022 - Feb 2026 • 4 yrs
-- End-to-end delivery of CRM features across the Disney+ messaging ecosystem (Braze) -- Cross-functional GTM plan for IP release and product features. -- AI-powered journey orchestration and predictive workflows to enhance personalisation and campaign performance. -- Owned QA processes and released technical documentation for new CRM capabilities and experimentation tooling.
Growth Marketer
Student • Full time
Jan 2019 - Feb 2022 • 3 yrs 1 mo
-- Product initiatives on lead referral infrastructure, third-party integrations, and marketing attribution. --Optimised multi-market paid acquisition (Google Ads, Meta), refining bid strategies (CPC/CPA) and budget allocation to improve CAC and ROAS. Develop features for tracking referral sources, improving lead quality, and ensuring a consistent booking experience across acquisition channels. --Supported cross-functional teams through localised platform enhancements, and user journey experiments