John C

Agency Owner

Underdog Media • Lavoratore autonomo

Jan 2017 - Present • 9 yrs 7 mos

I lead growth with a mix of strategy, systems, and execution. Over the course of my career, I’ve helped grow an agency to $300K in annual revenue, maintained 90% client retention, and supported more than 50 SMBs across performance marketing and lifecycle programs. My background spans paid media, CRM automation, email, SMS, analytics, and executive-level growth strategy, with a focus on building scalable systems that create measurable business impact. I’m especially strong at turning marketing operations into revenue engines. That includes designing multi-location advertising systems, building AI receptionist workflows, and implementing automation that improves lead handling, response times, and conversion efficiency. I enjoy working across teams to connect brand, demand generation, and customer experience into one coordinated growth strategy. My leadership style is hands-on, data-driven, and built for momentum. I work closely with founders and executive teams to clarify priorities, identify growth opportunities, and execute marketing plans that are both operationally sound and commercially effective. Whether the goal is improving retention, increasing acquisition efficiency, or scaling a multi-location business, I focus on building systems that perform and compound.

Director of Marketing

Scorpion • Full time

Jan 2017 - Jun 2024 • 7 yrs 5 mos

Progressed from Senior Internet Marketing Manager to Director, scaling impact from paid search optimization to strategic leadership across 150+ account portfolio • Led paid media buying across 150+ accounts, managing $250K+ in total media budgets with strategic bid optimization and platform negotiations to maximize campaign ROI • Built data-driven analytics infrastructure and performance measurement frameworks to inform strategy and guide continuous optimization • Managed team of 4 media buying specialists and collaborated with copywriters and campaign strategists to execute integrated campaigns optimized for performance across channels • Implemented process improvements delivering 30% efficiency gains, enabling 30% faster decision-making and driving faster revenue growth and extended client retention