Johnson Alonzo

Email marketing and Automation specialist

Raising The Bar • Freelance

Nov 2025 - Dec 2025 • 1 mo

At Raising the Bar Company, I was responsible for developing and optimizing email marketing strategies, marketing automation systems, and sales funnels to help the business generate more qualified leads and increase customer conversions. My role involved creating high-converting email campaigns, automated customer journeys, lead nurturing sequences, and promotional email flows designed to engage prospects at every stage of the buyer's journey. I worked closely with the business to understand customer behavior and implement targeted email strategies that improved engagement, retention, and overall marketing performance. In addition to email marketing, I designed and optimized sales funnels that guided prospects from initial awareness to purchase. This included creating lead capture systems, landing pages, automated follow-up sequences, segmentation strategies, and conversion-focused workflows that streamlined the customer acquisition process. Key responsibilities included: • Email campaign creation and management • Marketing automation setup and optimization • Lead nurturing and customer retention strategies • Sales funnel design and implementation • Audience segmentation and personalization • Email copywriting and campaign optimization • Landing page and lead magnet integration • Performance tracking and campaign analysis • Conversion rate optimization • Customer journey mapping Through strategic email marketing and automation, I helped create a more efficient marketing system that improved lead management, enhanced customer engagement, and supported business growth. By combining data-driven email campaigns with well-structured sales funnels, I contributed to building a scalable marketing process designed to increase conversions and maximize return on investment.