FIYINFOLUWA

Digital Marketing Expert

Jacob Ramseyer • Full time

Dec 2024 - Feb 2025 • 2 mos

As a results driven Digital Marketing Specialist, I have partnered with startups, entrepreneurs, and growing businesses to transform ideas into profitable digital brands. My expertise spans email marketing, lead generation, content strategy, website optimization, and paid advertising, helping businesses attract, engage, and convert their ideal customers. My Key Responsibilities 1. Developed and executed data driven digital marketing strategies tailored to business objectives. 2. Planned and managed high performing email marketing campaigns, including newsletters, promotional sequences, welcome automations, and customer retention workflows. 3. Created engaging social media content and campaign calendars that increased audience engagement and brand visibility. 4. Designed and optimized landing pages and websites to improve user experience and conversion rates. 5. Conducted market research and competitor analysis to identify growth opportunities. Managed paid advertising campaigns across Meta (Facebook & Instagram) and Google platforms. 6. Tracked campaign performance using analytics tools and optimized strategies based on key performance metrics. 7. Collaborated with business owners to strengthen their online presence and improve customer acquisition. Notable Achievements 1. Increased email open rates by 35–50% through improved segmentation, compelling copywriting, and automated customer journeys. 2. Helped multiple businesses achieve 20–40% higher website conversion rates by optimizing landing pages and user experience. 3. Successfully managed digital campaigns that generated hundreds of qualified leads while maintaining cost effective advertising budgets. 4. Grew social media engagement by over 60% through strategic content planning and audience focused campaigns. 5. Improved customer retention by implementing automated email sequences that nurtured leads and encouraged repeat purchases.