DataDrivenPlan

Director of AI

Bob Loquercio Auto

Jul 2026 - Present • 2 mos

- Lead and execute AI-driven growth marketing strategies across multiple dealership rooftops - Build, launch, and continuously optimize paid media campaigns across Meta, TikTok, YouTube, Google, and emerging digital channels - Leverage AI tools and automation systems to improve content production, campaign execution, customer engagement, and reporting efficiency - Develop and implement Generative Engine Optimization (GEO) strategies to improve visibility in AI search ecosystems (ChatGPT, Perplexity, Google AI Overviews, etc.) - Design AI-assisted content strategies for social media, paid advertising, websites, and lead generation funnels - Analyze performance data, attribution models, and customer behavior to optimize ROI, conversion rates, and cost per acquisition - Manage and hold accountable third-party SEO/SEM agencies and digital vendors - Partner with executive leadership to identify and execute scalable growth and innovation opportunities - Build workflow automation systems that improve operational efficiency and marketing scalability - Stay ahead of emerging AI technologies, digital marketing trends, and platform updates - Deliver clear, consistent reporting on KPIs, campaign performance, and growth metrics

Digital Customer Growth Manager

Sony

Jun 2024 - Jul 2026 • 2 yrs 1 mo

- Architected a unified customer profile with 300+ data variables per contact, layering first-party survey data, third-party enrichment sources (Acxiom, Polk, GfK, S&P Mobility, Claritas PRIZM®), and behavioral signals via SQL-based Data Extensions mapped directly into Salesforce Sales Cloud - Sustained 50%+ open rates across a 120,000+ subscriber database through 10X audience growth across 20+ simultaneous automated lifecycle journeys in Salesforce Marketing Cloud - Deployed agentic AI and MCP workflows for LLM-powered content generation, campaign production automation, and real-time data analysis, significantly reducing time-to-launch across all email programs - Managed a seven-figure agency partnership (Sercante) for CRM development, SFMC platform engineering, and data governance, overseeing SOPs, SLAs, and technical build quality - Developed proprietary segmentation formulas using Claritas PRIZM® personas and S&P Mobility research to build conquest and retention audience models for Tesla owners, tech-savvy early adopters, and Sony brand loyalists - Partnered with global IT teams on CRM architecture, CCPA/CPRA data privacy compliance, and cross-border data governance strategy - Deployed Einstein AI across 1.5MM+ emails sent for send-time optimization, likelihood-to-open/click scoring, and engagement modeling, establishing an AI training foundation that compounds with every send

Sr Lifecycle Manager

Fisker

Jun 2022 - Jun 2024 • 2 yrs

• Design and implement full customer lifecycle journey from initial lead creation to ownership experience • Create immersive personalized experiences on a single page powered by user data • Support web & app development team via iframe content from marketing cloud pages to collect data • Use a combination of HTML/CSS/AMPHTML/Ampscript/JS/SQL languages to build robust data-centric communications via automated journeys • Developed a personalized communications strategy for several business departments including Sales, Service, Marketing, and Logistics • Led all CRM communications for 14 different markets with dynamic communications based on language preference and country-specific nuances • Built the highest converting marketing campaign in the company with a robust Abandon Cart email rendering 540 different car combinations in 9 languages • Rebuilt the loyalty program to a Customer Lifetime Value approach to increase revenue and incentivize actions based on conversion metrics