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Allbirds • Freelance
Sep 2025 - Dec 2025 • 3 mos
During my time at Allbirds, I contributed to improving online sales, enhancing product visibility, and optimizing the e-commerce customer experience for a sustainable fashion brand. My responsibilities included: Product Listing Optimization: Improved product titles, descriptions, and metadata to increase search visibility and conversion rates. SEO & Content Strategy: Conducted keyword research, optimized category pages, and ensured product content aligned with brand and sustainability messaging. E-commerce Platform Management: Managed the online store, coordinated inventory updates, and ensured smooth product launches. Campaign Support: Assisted with digital marketing campaigns, including email marketing, seasonal promotions, and on-site merchandising. Analytics & Reporting: Tracked key performance metrics, analyzed customer behavior, and provided actionable recommendations to improve sales and engagement. Key Achievement: Successfully enhanced product discoverability and contributed to measurable increases in online engagement and sales during campaign periods.