I will do market research and buyer persona for your brand or idea

I start with your goal, your offer and your market. Then I study demand, competitors, pricing and your buyer's behavior using real sources. I filter what matters, explain what it means for your business and close with an action plan, so you know exactly what to do first and what to avoid.

Yes. In the Standard and Premium packages I give you a go or no go verdict based on demand signals, competitors and pricing, with clear next steps. I can't promise profit, but I can show you what the data says before you invest your time and money.

AI gives you information. I give you judgment. I check every finding against real sources, decide what matters for your specific business and tell you what to do with it. That judgment comes from 730+ market research and buyer persona projects, and it is what turns data into a decision.

That's normal before a launch. I work with market data, competitor reviews, search behavior and public research, so you get a solid buyer persona even with zero customers. Anything you already know, like sales, comments or questions from clients, makes the result sharper.

Each persona includes context and demographics, goals, pains, buying triggers, objections, where they spend time and what makes them trust a brand. I also add how to reach them and what to say, so your team can use it every time you write, sell or launch.

Yes. I work with product brands, SaaS, B2B services and consumer brands in the US, UK, Canada and Europe. For B2B I also map the decision makers involved in the purchase and what each one needs to hear before saying yes.

Of course. Send me a message and tell me a bit about your business and what you're trying to figure out. Then I'll send you an example of a market analysis I've delivered, anonymized to protect my client, so you can see exactly what you'll get.

This GIG focuses on your market and your buyer. Brand voice, messaging and visual direction live in my Brand Strategy GIG, and the content plan in my Marketing Strategy GIG. Many clients start here, then continue with brand strategy using these insights as the base.

A clear, visual PDF report you can read in one sitting and share with your team, your designer or your investors. It closes with your top priorities, so you finish reading with a decision and a clear next step.

I'm Mary, brand strategist, creative director and digital marketing strategist. Any Brand Place is the strategy studio I lead, with 3,100+ projects delivered, including 730+ market research and buyer persona projects. I work on every project myself, from the first research to the final report.