Joshua Santiago

Ecommerce Creative Strategist

Dec 2024 - Present • 1 yr 5 mos

I create and refine concepts for video ads, UGC-style content, VSLs, and static designs, making sure every idea is built to capture attention and convert viewers into customers. I understand what makes ads perform on platforms like Meta, TikTok, and YouTube, and I use that knowledge to craft strong hooks, engaging scripts, and scalable creative angles. My approach combines both creativity and performance thinking—I don’t just make ideas that look good, I make ideas that sell. I continuously test, analyze, and optimize creatives based on performance data and audience response. I collaborate closely with designers, video editors, and marketing teams to ensure every piece of content is aligned with the brand’s goals and overall strategy. My goal is to help brands grow through consistent, high-converting creative output powered by strategy, psychology, and trends.

Senior Ecommerce Static & Video Editor ( UGC, VSL, DTC etc. )

Dec 2018 - Present • 7 yrs 5 mos

I am a Senior Ecommerce Static & Video Editor, specializing in high-performing creatives for UGC, VSL, DTC brands, and performance-driven advertising campaigns. I focus on creating visually compelling and conversion-oriented content that helps brands capture attention and turn viewers into customers. My expertise covers a wide range of ad formats, including UGC-style video ads, VSL edits, static ad designs, and ecommerce product creatives. I combine strong storytelling, pacing, and design principles with a deep understanding of what performs on platforms like Meta, TikTok, and YouTube. I work closely with brands and marketing teams to develop ads that are not only visually strong but also strategically built to sell. Every creative I produce is designed with a performance mindset—optimized for engagement, retention, and conversion. I also integrate AI-powered tools into my workflow to enhance speed, creativity, and scalability, allowing me to deliver high-quality outputs efficiently without compromising performance.