
Mattal Haider
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Esperienza lavorativa
Art Director / Video Creative Led-Digital Campaigns
Premier Housewares • Part time
Nov 2025 - Present • 8 mos
At Premier Housewares, I handle creative direction for the brand — product photography, packaging, catalogs, and social content all fall under this. What I actually do: Direct product shoots and styling so the catalog and online store don't look mismatched Keep a brand guideline that packaging, ads, and social posts all follow, instead of each one doing its own thing Build out creative for seasonal campaigns and new product launches Sit with the marketing team regularly so design decisions actually support what they're trying to sell Review junior designers' work before anything goes final 9 months in, and the main thing I've gotten better at is holding one direction across a lot of moving pieces — a photo, a packaging design, a social post shouldn't feel like they came from three different brands.