Julie

FOUNDER & CREATIVE DIRECTOR

stay in

Apr 2024 - Present • 2 yrs 1 mo

Led the full process end to end, from brand creation and product design to distribution, including online sales and retail partnerships. Successfully brought physical products to market while overseeing creative direction, marketing, and business development. Built and launched the brand website and e-commerce platform, generating €6,000+ in annual revenue. Conceived, produced, and sold multiple printed travel guides, overseeing editorial content, design, and production. Established brand positioning and visual identity; grew the community to 3,000+ followers on Instagram and 13,000+ on TikTok. Developed partnerships and distributed products across 20+ retail locations, including hotels and concept stores. Led and coordinated a team of 4 collaborators

DIGITAL MARKETING & COMMUNICATION MANAGER

Generation Robots

Sep 2023 - Mar 2024 • 6 mos

Recruited to refresh the brand’s digital presence, establish a clear editorial direction, and manage the company’s website to support digital visibility and growth. Managed the e-commerce website (PrestaShop): web design, product management, promotions, and e-merchandising Monitored and analyzed performance using Google Analytics, Google Search Console, and SEO Moz Produced editorial content (blog articles, product pages) Community management across LinkedIn, Twitter, YouTube, and TikTok Managed and coordinated a team of 3, defining objectives and tracking performance

DIGITAL MARKETING & E-COMMERCE EXECUTIVE,

Intercontinental

Feb 2023 - Jul 2023 • 5 mos

Defined and implemented the digital strategy to drive e-commerce sales growth Analyzed and optimized acquisition channels (SEO & SEA) Managed CRM strategy to improve customer engagement and retention Oversaw brand image and digital consistency across platforms Monitored and reported on key KPIs to assess performance and guide strategic decisions