
Julie B.
Winery, Wine and Spirits Marketing: Email, Shopify and AI
Competenze

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Esperienza lavorativa
Co-Founder
Bridge 26 Advisory
Jan 2026 - Present • 9 mos
Bridge 26 Advisory helps ecommerce and DTC brands grow through better marketing, customer service and operations. From wine to any product, storefront or service, we find the right customers and keep them coming back. - Shopify store setup and store reviews - Email flows that bring customers back - Simple AI workflows that save small teams hours - QA testing and launch readiness
WTSO
16 yrs 9 mos
Executive of Marketing
Jan 2016 - Present • 10 yrs 9 mos
I lead marketing and Customer Service for three online wine and spirits brands (WTSO.com, ServedNeat.com and TheWineMarket.com) and a retail store. - Manage about $1M a year in paid media across Google, Microsoft and Meta - Grew Served Neat revenue 77.6% (Jan to Aug 2026 vs. 2025) - 23.1x paid search ROAS over 5 months - Launched two ecommerce brands, including one on Shopify - Built 18 AI workflows the team uses for email builds, QA and fact checking
Customer Service Director
Jan 2010 - Jan 2016 • 6 yrs
Led the Customer Service department for WTSO.com. Built the team, its processes and its service standards from the ground up.