Juli Rougier

Communications Coordinator | German Maldonado - City Council Campaign

Oct 2025 - Dec 2025 • 2 mos

Designed and executed the comprehensive digital marketing plan for a political campaign, focusing on brand positioning and audience engagement. I specialized in aligning strategic communication with regional objectives through multi-channel content. Key Contributions: • Content Strategy & Production: Created both scheduled and real-time content, including scriptwriting for speeches and high-impact audiovisual pieces. • Brand Voice & Alignment: Managed the communications roadmap across social media, ensuring consistent messaging and brand integrity. • Media Collaboration: Directed a special territorial edition for a local newspaper, bridging the gap between digital strategy and traditional media. • Agile Project Management: Executed fast-paced communication tactics, adapting messaging to evolving campaign dynamics and data sentiment.

Communications Coordinator | Walter Klix - Mayoral Campaign

Sep 2020 - Dec 2020 • 3 mos

Strategic Seasonal Contract Led the end-to-end digital marketing strategy for a high-stakes municipal campaign. My mission was to position the candidate’s brand through a 360° approach, covering everything from market analysis to final execution and performance measurement. Key Contributions: • Full-Cycle Strategic Planning: Developed and executed the complete digital roadmap, including internal/external analysis, KPI setting, and real-time feedback loops. • Web Development & Design: Designed and launched the candidate’s official website, optimizing it for clear message delivery and voter engagement. • Political Copywriting & Speechwriting: Authored persuasive scripts for community meetings and high-conversion Reels, ensuring the campaign's core proposals were impactful and easy to digest. • Team Leadership: Supervised social media management and community managers to maintain a cohesive and fast-paced communication flow.