Juli Rougier

B2B E-commerce Merchandising Specialist & Account Management

Lucky and Blessed Life • Full time

May 2026 - Present • 3 mos

Results-driven Ecommerce Virtual Assistant & Store Manager specializing in B2B wholesale operations for the Western fashion industry. Expert in managing high-traffic digital storefronts, optimizing supply chain workflows, and driving revenue growth through strategic customer success. Proven track record in turning stockouts into high-profit opportunities, consistently increasing Average Order Value (AOV) through expert negotiation and alternative product placement. 🚀 Key Responsibilities • B2B Platform & Store Management: Oversee daily operations, catalog updates, and inventory synchronization across CS-Cart and major wholesale marketplaces, including FAIRE and FashionGo. • High-Profit Inventory Negotiation: Proactively manage out-of-stock scenarios by negotiating premium item replacements with wholesale buyers, turning potential losses into high-profit outcomes. • AOV Optimization: Strategically pitch upsells and alternatives during the order verification process, successfully driving an additional +$500 USD average per purchase order. • B2B Customer Support (Atención al Cliente): Deliver exceptional wholesale customer service, managing inquiries, building long-term relationships with boutique owners, and streamlining the buying experience. • Order Fulfillment & Logistics: Coordinate end-to-end order processing, ensuring seamless communication between the digital storefront, stock availability, and final shipping. 📈 Key Accomplishments • Revenue Generation: Consistently boosted Average Order Value (AOV) by +$500 USD per wholesale order through proactive stockout negotiations and strategic item replacement. • Platform Optimization: Seamlessly managed and maintained product listings and inventory accuracy for a high-volume Western-style apparel manufacturer across 3 digital channels simultaneously.

Founder & E-commerce Operations Manager

Freelancer.com • Lavoratore autonomo

Jun 2019 - Present • 7 yrs 2 mos

Founder and lead strategist for a circular economy brand specializing in premium imported goods. I manage the entire business lifecycle, from international sourcing to final conversion, focusing on data-driven scalability and ROI. Key Contributions: • End-to-End E-commerce: Built and optimized storefronts on Shopify and Mercado Libre, implementing automated sales funnels that drive consistent revenue. • Growth & Paid Media: Executed organic and paid (Meta Ads) strategies, achieving high engagement and market penetration in the resale niche. • Sourcing & Logistics: Managed direct imports from China, coordinating supply chain logistics and inventory optimization based on trend analysis. • Content Strategy: Produced high-conversion multimedia content (Reels/Static) designed to build brand authority and trust. • Customer Success: Developed retention systems and managed high-volume sales inquiries through persuasive communication.

Communications Coordinator | German Maldonado - City Council Campaign

POLITICO • Freelance

Oct 2025 - Dec 2025 • 2 mos

Designed and executed the comprehensive digital marketing plan for a political campaign, focusing on brand positioning and audience engagement. I specialized in aligning strategic communication with regional objectives through multi-channel content. Key Contributions: • Content Strategy & Production: Created both scheduled and real-time content, including scriptwriting for speeches and high-impact audiovisual pieces. • Brand Voice & Alignment: Managed the communications roadmap across social media, ensuring consistent messaging and brand integrity. • Media Collaboration: Directed a special territorial edition for a local newspaper, bridging the gap between digital strategy and traditional media. • Agile Project Management: Executed fast-paced communication tactics, adapting messaging to evolving campaign dynamics and data sentiment.