M. Junaid

SEO, GEO, AEO & Local Business Expert

TEC Business Group • Full time

Apr 2023 - Present • 3 yrs 3 mos

As an SEO, GEO, AEO & Local Business Expert at TEC Business Group, I lead end-to-end organic growth strategies for clients across industries including eCommerce, healthcare, legal, real estate, construction, SaaS, finance, and local service businesses. My responsibilities include developing and executing advanced SEO campaigns that combine technical SEO, content strategy, and AI search optimization to improve search visibility, generate qualified leads, and drive sustainable business growth. I conduct comprehensive website audits, keyword research, competitor analysis, topical authority planning, and on-page optimization while implementing technical improvements such as schema markup, Core Web Vitals optimization, crawlability enhancements, index management, XML sitemaps, robots.txt optimization, and internal linking strategies. I also specialize in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) by creating AI-friendly content structures, optimizing for Google AI Overviews, ChatGPT, Gemini, and other AI-powered search experiences, and improving entity recognition, FAQ optimization, and knowledge graph visibility. Additionally, I manage Google Business Profile optimization, local citation building, reputation management, multi-location SEO, and Google Maps ranking strategies for local businesses. Using tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio, I monitor performance, analyze user behavior, and deliver data-driven recommendations. My work has consistently increased organic traffic, keyword rankings, AI search visibility, conversion rates, and qualified lead generation while helping businesses build long-term digital authority and maintain a competitive presence in both traditional and AI-powered search ecosystems.

SEO Executive

Smart Solutions Property Management • Full time

Jan 2020 - May 2023 • 3 yrs 4 mos

As an SEO & Local Business Expert, I led the digital marketing and local search optimization strategy for a property management company, focusing on increasing online visibility, generating high-quality leads, and improving local search rankings across multiple service areas. My responsibilities included conducting comprehensive SEO audits, performing keyword and competitor research, optimizing website architecture, implementing on-page and technical SEO, and improving Core Web Vitals to enhance website performance. I managed Google Business Profile optimization, local citation building, NAP consistency, review management, and local link-building campaigns to strengthen the company's presence in Google Maps and local search results. I also developed SEO-optimized landing pages, blog content, and location-specific pages while implementing schema markup, internal linking strategies, and content clusters to improve topical authority. Additionally, I monitored website performance using Google Analytics, Google Search Console, Ahrefs, and SEMrush, preparing detailed performance reports and actionable insights. Through a combination of local SEO, content marketing, technical optimization, and conversion-focused strategies, I helped increase organic traffic, improve keyword rankings, boost qualified inquiries, and establish a stronger digital presence for the business in highly competitive local markets.

Digital Marketing Internship

Small Business Administration • Full time

Dec 2017 - May 2020 • 2 yrs 5 mos

As a Digital Marketing Intern, I supported the planning and execution of digital marketing initiatives designed to increase online visibility and help small businesses expand their digital presence. I assisted in developing SEO strategies, conducting keyword research, optimizing website content, and improving search engine rankings through on-page and technical SEO best practices. I collaborated with the marketing team to create engaging content for websites, blogs, email campaigns, and social media platforms while monitoring campaign performance using Google Analytics and Google Search Console. I also contributed to PPC campaign management, competitor analysis, backlink research, local SEO optimization, and website performance improvements. Additionally, I helped prepare marketing reports, tracked key performance indicators (KPIs), identified growth opportunities through data analysis, and supported lead generation initiatives. This role strengthened my expertise in search engine optimization (SEO), content marketing, social media marketing, email marketing, Google Ads, analytics, and digital marketing strategy, providing a solid foundation for managing successful online marketing campaigns.