
Junaid Umer
Google and Meta Ads Specialist, GA4 and Conversion Tracking
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Senior Performance Marketing Executive
Etica Agency
Aug 2024 - Oct 2026 • 2 yrs 2 mos
Ran paid media for government, education, events, real estate and e-commerce clients across Google, Meta, TikTok, Snapchat, LinkedIn and programmatic, from $820 a month to $245K+ campaigns. Education recruitment: moved budget into conversion campaigns and retargeting, cutting cost per sign-up from about $30 to $13. Every cycle beat its target. Events: 7,196 tickets sold vs a 1,120 target at under $8 per ticket, and 42,412 health-event registrations at about $6 per lead. Saudi e-commerce launch: monthly orders grew from 2 to 68 in four months. Built and audited tracking with GTM, GA4, Meta Pixel and Conversions API, and connected ad platforms to client CRMs. Led a team of account and social media managers.