Daniel A

Growth & Lifecycle Consultant

Mar 2026 - Present • 8 mos

The Daebak Company Develop customer lifecycle, CRM, and e-commerce marketing strategies for Daebak's Korean-culture subscription and product brands. Design customer journeys spanning onboarding, product education, personalization, conversion, post-purchase communication, retention, and customer reactivation. Develop segmentation and personalization frameworks across Daebak Box, SnackFever, and Daebak Beauty, using customer tags, product interests, and preference-based routing to create more relevant experiences. Build marketing automation workflows using Shopify Flow and Shopify Messaging, including conditional logic, customer routing, delays, lifecycle triggers, and quality assurance. Develop email marketing architecture and write campaign copy, subject lines, preview text, product messaging, FAQs, calls to action, and SMS communications. My work also covers product positioning, conversion-focused customer communication, service and review recovery, customer revival journeys, UX-informed communication design, and e-commerce product information optimization. I connect strategy, copywriting, creative design, automation, and testing to create more coherent customer experiences across the lifecycle.

Operations Assistant

Dec 2025 - Present • 11 mos

BHR Custom Homes Supported business operations, lead management, customer communication, marketing, and administrative workflows for a residential remodeling and custom-home company serving the Utah market. Managed lead intake, qualification, and follow-up for remodeling, renovation, home addition, and custom construction opportunities, assessing project scope, estimated value, timelines, location, and service fit. Coordinated homeowner consultations and inspections, conducted property research, and maintained communication with prospective clients throughout the qualification and scheduling process. Supported CRM and marketing automation workflows connecting lead intake, follow-up, and sales operations. Also contributed to marketing strategy and brand positioning during the company's transition toward remodeling and custom-home services, producing social media content aligned with its evolving identity. Additional responsibilities included QuickBooks transaction organization, expense documentation, payroll administration, financial reporting, recruitment, and cross-functional operations support.

Creative Marketing

Oct 2024 - Nov 2025 • 1 yr 1 mo

KLA Group Provided creative marketing and design services for agency and client projects across industries including technology services, healthcare, and IT. Developed branded presentations, client pitches, marketing collateral, high-value offers, one-pagers, banners, and promotional materials for digital and print use. Created social media graphics, Instagram content, promotional banners, and video thumbnails aligned with brand guidelines and campaign objectives. Supported website development through visual assets and interface components, while contributing to branding projects involving logo design, vector graphics, typography, and visual identity refinement. Also edited marketing videos using color correction, visual touch-ups, subtitles, and AI-assisted production techniques. Combined visual storytelling, design execution, and creative problem-solving to deliver cohesive marketing assets across different platforms and formats.