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IT EXPERT
Apr 2024 - Jul 2026 • 2 yrs 3 mos
Digital Marketing & Meta Ads Specialist (Freelance / Client Projects) Designed and executed targeted Meta (Facebook & Instagram) ad campaigns focused on lead generation, customer acquisition, and sales conversions. Configured Meta Business Suite advertising accounts, custom audience targeting, Meta Pixel event tracking, and direct-to-WhatsApp conversion funnels. Managed end-to-end ad creative production, copy testing, and budget optimization to improve Click-Through Rates (CTR) and lower Cost Per Result (CPR). Social Media & Video Content Strategist Developed video content strategies and channel optimization workflows for digital brands across YouTube, TikTok, and Meta platforms. Authored structured scripts, visual prompt sequences, and hook-driven video concepts to increase audience retention and view durations. Built automated chat templates and customer response flows via Meta Business Suite to improve lead response times and audience engagement.