Kamran K

Project Mnager

Private Site • Full time

Jan 2021 - Present • 5 yrs 8 mos

B2B Market Research & Project Manager As a Project Manager specializing in B2B solutions, I manage the end-to-end lifecycle of our clients' market expansion. When a client partners with us, my core responsibility is to conduct deep, multidimensional market research to identify, vet, and deliver high-value target customers tailored to their unique business goals. My comprehensive research framework spans across several critical domains: Ideal Customer Profile (ICP) & Persona Development: I dissect the client’s B2B offering to define their exact target audience. This involves analyzing firmographics (company size, revenue, industry vertical, and geography) and technographics (software stack and digital maturity). I map out decision-making hierarchies to target the exact stakeholders with purchasing power. Competitive Intelligence: To position my clients effectively, I analyze direct and indirect competitors to uncover market gaps, pricing benchmarks, and service weaknesses. This helps clients refine their unique value proposition (UVP) before approaching new prospects. TAM & Demand Analysis: I evaluate market viability by calculating the Total Addressable Market (TAM) and Serviceable Obtainable Market (SOM). This data-driven approach forecasts potential revenue pipelines, ensuring resources are aimed at high-yield territories. Advanced Data Sourcing: My methodology combines primary and secondary research. I leverage premium databases, financial reports, industry whitepapers, and local business registries alongside active social listening on platforms like LinkedIn to extract highly accurate, contextually relevant leads. Lead Vetting & Verification: Every potential customer is rigorously verified for operational activity, correct contact channels, and strategic alignment. I filter out dormant businesses and dead links, ensuring our clients receive a pristine, actionable database.