Karan Anand

Acne & Skincare Marketing Project – (Dermatology / Skin Clinic)

Acne Expert Skincare • Freelance

Jan 2024 - Present • 2 yrs 6 mos

✔ Managed performance marketing campaigns for an acne and skincare focused brand ✔ Planned and optimized Meta Ads (Facebook & Instagram) for consultation and treatment leads ✔ Worked on audience research targeting acne concerns, skincare needs, and local demographics ✔ Assisted with ad creatives, messaging, and compliance friendly ad copy ✔ Optimized campaigns for lead quality, cost efficiency, and appointment bookings ✔ Supported funnel strategy from ad to landing page and inquiry forms ✔ Regular monitoring, testing, and optimization over the last 2 years

Immigration Marketing Project

Aspire Consultants • Freelance

Mar 2023 - Present • 3 yrs 4 mos

✔ Worked on lead generation campaigns for study visa, work permit, and immigration services ✔ Managed performance marketing campaigns for an immigration consultancy brand ✔ Planned and optimized Meta Ads (Facebook & Instagram) for visa and consultation inquiries ✔ Assisted with audience research, targeting, and funnel structure ✔ Supported ad creatives and compliance friendly messaging as per ad platform guidelines ✔ Optimized campaigns for lead quality, cost efficiency, and inquiry conversion ✔ Ongoing monitoring, testing, and performance analysis

Credit Repair Project

Australian Credit Lawyers • Freelance

Jan 2019 - Oct 2025 • 6 yrs 9 mos

✔ Managed and executed performance marketing campaigns for an Australian credit repair firm ✔ Planned and optimized Facebook and Instagram lead generation campaigns ✔ Worked on Meta Ads strategy, audience research, and campaign structure ✔ Handled ad creatives, copy testing, and ongoing optimization to improve lead quality ✔ Assisted with pixel tracking, event setup, and conversion optimization ✔ Supported funnel improvements for consultations and credit assessment leads ✔ Regular monitoring, reporting, and performance analysis for continuous growth