
Karan B
Creative Brand and Content Strategist
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Assistant Manager - Content & Communications
upGrad • Full time
Jan 2025 - Jan 2026 • 1 yr
- Led content strategy and messaging across marketing, sales and creative at upGrad, helping bring fragmented content efforts into a more consistent system. - Worked across messaging architecture, content strategy, thought leadership, brand storytelling and sales enablement. - Scaled the blog engine, built a 90K+ LinkedIn community around defined content pillars, developed 30+ learner success stories, and created sales content including emailers, pitch aids and handbooks.
Independent Communications Consultant
Self employed / Freelance • Lavoratore autonomo
Dec 2023 - Jan 2025 • 1 yr 1 mo
- Provided freelance content strategy and messaging support to independent clients, helping translate ideas and offerings into clearer, audience-focused communication. - Also contributed to mental-health awareness communication through volunteer work.
Senior Copywriter
DS Classes Betul
Aug 2023 - Dec 2023 • 4 mos
Worked across brand voice, messaging and content for an AI-powered education platform. Developed a voice-and-tone framework across social, CRM and in-app communication, launched a PR-facing editorial newsletter, and created product-launch and internal culture communication.